Do you have an eye for detail and like to dig deep into a topic? Can you adapt quickly to a dynamic environment? Are you exploring work-from-home opportunities? Then, chances are, online marketing may be just the career for you.
Can you adapt quickly to a dynamic environment? Are you exploring work-from-home opportunities? Then, chances are, online marketing may be just the career for you.
What is Online Marketing?
Put simply, online marketing is any effort that uses the Internet to spread a message to relevant audiences.
(It differs from digital marketing in that digital marketing channels could be offline as well.)
There are many components of online marketing, for instance, SEO, SEM and PPC, Content marketing, Social Media Marketing, Email marketing and so on. A single campaign can include one or many of these components.
Who Can Become an Online Marketer?
To succeed in online marketing it is not necessary to have a traditional marketing degree. In fact, having a diverse background is generally preferable.
That being said, anyone with a business, graphic design, writing or programming skills can do well in online marketing.
You could choose to focus on one aspect or component of online marketing. For instance, someone with graphic design skills can specialize in developing user-friendly websites and landing pages that generate conversions. Hence, someone with copywriting skills can specialize in creating original content for websites and blogs.
Or you could choose to be an end-to-end online marketing solutions provider developing campaigns with multiple components tailored to client requirements.
It all depends on your skills and interest.
What Are the Benefits of a Career in Online Marketing?
1. Trending profession
Online marketing is currently one of the fastest growing careers. There is an immense demand for online marketing professionals in every industry whether in the MNC sector, e-commerce, hospitality, education, banking, technology, government sectors, and so on. So you’ll never be at a loss for projects once you’ve got a foothold in the market.
2. Be your own boss
As an online marketer, you have multiple options. You could become a freelancer or even set up your own business right from home. In other words, you could work for a company, or work for your company. So, why work for another company when you can be your own boss and set your own schedules!
3. Flexible hours
This follows from the above, however, it’s a point worth making. Online marketing allows you to be independent and contribute to your financial security at your own time and pace. So if you’re trying to balance home life and still trying to carve out a career for yourself, this is a great profession to get into.
4. Financially rewarding
Being such a high-demand profession, an experienced online marketer who has proven his/her worth can negotiate higher levels of remuneration.
5. Easy and affordable to learn
You don’t need advanced degrees and spend many years studying to become an online marketing professional. There are many online courses on Udemy, Coursera, Youtube for instance, which you can take to get started in the field. Many of these are free (or at least, low-cost) and easy to follow. You can take online certifications and examinations to add more value to your CV as well.
6. Free online tools to get you going
So to sum up, once you’ve mastered the basics, it’s a matter of getting hands-on experience and trying out things on your own. And there are plenty of free online tools that can help you with that. For instance, keyword research tools, email marketing tools and templates, analytics tools, and so on.