The Gig Economy is here, are you ready?

Work From Home

– Content writing

The gig economy is here to stay. You buy anything online and pay for it online. By this time, actually, post CoVid-19 times have taught us this one point very much.

You don’t need to shop at a physical store. Because, you can order from a website or app.

You can ride to places using UBER or OLA cabs and pay. So, you don’t need to own a car.

Similarly, you can order a gig at market places like Upwork, Fiverr and get your website designed. You need not build it alone.

This is the GIG economy. When almost every work is deployed and done online, one thing is very clear. We need more CONTENT! We need Content Creators who can weave magic with stories.

One job that is in much demand is content creation. Content writing is one of the core components of Digital Marketing.

Gig Economy & Content Creation

This article is about the gig economy and how you can earn with content writing from the comfort of your home. TCC published an article on remote working or working from home sometime back in 2019. We had seen how there was an up-trend of working from home already! Even before the CoVid-19 pandemic.

Are you an average writer? Or someone who can create magic with words? Or are you someone looking to make some extra bucks? Maybe you are someone looking for a job?

What if I told you that you can earn money by writing in the comfort of your home?

Did I just hear a gasp? Is your face shaped in dismay?

Whether you are looking for some pocket money or interested in earning money through your proficiency in words, Digital Marketing is the perfect path.

Digital Marketing is a component of marketing that utilizes online-based digital technologies and social media platforms to promote products and services. It is a new generation method of earning money from your home. Also, it paves the way to work with people or companies around the globe.

Digital marketing has created a ‘Gig Economy’ with the aid of Information Technology Enabled Service aka ‘ITES’.

Did those words unhinge your mind?

Allow me to explain…Let us start with ITES.

Content Writing is an IT Enabled Service?

Information Technology Enabled Services are the services and processes that can be enabled with Information Technology. These services open the door to a wide range of career options such as Content Development, Coding, App Development, Digital Marketing, Graphic Service, TeleCaller service, Virtual Assistant etc.

As a content writer myself for 7 years now, I would like to talk about Content Writing as an IT-enabled service. With a good internet connection and computer, you can access or be a part of ITES and consequently make a living by offering your services in the Gig Economy.

But you may ask, ‘I do not own a computer, what I shall do then?’  Let me put your mind at ease; the device in your hands that you hold onto as a dear one- your precious Mobile will do the trick. You can access and apply to jobs around the globe with a touch on your mobile screen.

What is a ‘Gig Economy’?

A Gig Economy is a free labour market system characterized by the prevalence of temporary positions as opposed to permanent jobs. In the Gig Economy organizations hire independent or freelance workers for a short term or contract-based commitments.

‘Gig’ is a slang word for work. And Gig Economy is an ever-growing digital market where you can find jobs or post your work. It is similar to a freelance project-based work but you do not have to see your clients or customers in person.

Sites such as,,, are gig sites where you can find works or post your services needed. You only have to pay for the services if and only if you are satisfied with the services or work. And if you are seeking a job you will be paid according to your content delivered. Through gig websites, you can find jobs in Content Writing, Graphic Designing, Voice-Over artistes, Jingle Creators, Music Directors, Web Designers, etc.

The predecessors of Gig Economy are,, etc. where people upload their bio-data in search of permanent jobs in contrast to temporary or project-based works available in different gig websites.    Even if you are living in India, you can find a job in any International Company and get paid in international currency. Do not forget to ask for a good rating from your clientele. Prompt and quality contents will help you to increase your rating on the particular gig websites. More rating translates to more work and more work to more money.

Can homemakers find a ‘Gig’?

Am I too old in seeking a job? Can a housewife get a part-time job?

Several questions like such would be swimming in your mind!

What if I tell you that you can find a job irrespective of your age, gender, etc.? What if I tell you that you will be fairly paid and all you have to do is to walk from your bed to your working table in the corner of your room?

Yes, indeed, you heard me true!

All you have to say is the magic word ‘Gig Economy’!

The Gig economy is the perfect place for homemakers to find ‘Gigs’. You can take works at your pace and earn money from the comfort of your home.

I know several homemaker friends who take graphic designing Gigs from I mostly take content writing work from my website as well as through social media platforms viz. Facebook, Instagram, LinkedIn, etc.

All you have to do is register to any of the gig economy sites and start taking works. Your prompt and quality content will help you to get a good rating. And the good rating is the beacon of getting numerous clients.

Content writing in the Gig Economy world

Globally every year there are sales of approximately 3.5 trillion dollars (or 3.5 Lac crore dollars).  In other words, everyday expenditure on digital and social media marketing is 1000 crore dollars.

And how does the content writing have a role in this?

All these business enterprises need Content especially marketing content to post on their websites and social media platforms. Basic knowledge of digital marketing and proficiency in languages mostly English can help you to earn money from home.

Even there is a demand for regional language content writers. Recently, I got the opportunity to write a center page article story for the leading Malayalam Magazine ‘Grihalakshmi’. Sadly, even after 4 months, they are yet to pay me! This won’t happen if your source works via the marketplace mentioned above.

Do you wish to learn Content Writing? Then do fill out this form and you can join my next FREE WEBINAR SESSION on content writing. Before you learn about content writing, you need to have a birds-eye view of the whole digital marketing landscape.

Wish to learn Digital Marketing?

If you are confident in your language skills and if you wish to learn Digital Marketing, then go visit and read the extensive blog articles written by Deepak Kanakaraju, one of the pioneers in Digital Marketing in India.

You do not have to search for work in this Gig Economy Era. The work comes searching for you, and it is only one click away. You need to hone your language proficiency, learn the fundamentals to navigate the Digital Marketing landscape, select an area of expertise, and unleash your magic.

About Renjini Narendranath

My Name is Renjini and I am a content writer, web designer, and linguist. Sewing was my passion until I discovered blogging. I am a WordCamp speaker and an ardent advocate of WordPress's open source content management system. I run my agency of copywriting and search engine optimization from my home office.
I am a mompreneur and I help women to find their unique space online and thereby earn a decent side income.
My dream is to help 10K women to build their digital presence by making a website, promote themselves via social media marketing, and become the voice of their own brand.